Online advertising is featured within select sections of the American Integrative Medicine Institute’s website. Advertisers who want to advertise must ensure their ads meet the AIMI’s principles for advertising. Advertising generates revenue that helps support the Association’s ability to provide high-quality information.
Placing an Ad on the AIMI’s Website
Information, ad rates, and inquiries about advertising on the AIMI’s website
Advertising information and policies
Format
Ads on the AIMI website conform with standard sizes suggested by the voluntary Interactive Advertising Bureau (IAB). We accept ads that appear in the right-hand column (Medium Ractangle), and at the bottom of the page (Leaderboard). Along with paid ads, AIMI house ads are placed on the site to help promote various AIMI services and products that are of interest to physicians.
Audience
Ads appearing on the AIMI website are directed toward physicians. Some pages on the website have been identified as not appropriate for commercial ads. On those pages we feature only “AIMI house ads” that promote AIMI products and services.
No pharmaceutical advertisements directed to patients will be accepted on the AIMI website.
Privacy
Online advertisements on the AIMI’s website do not collect personally identifiable information about individual visitors. The AIMI does collect nonmedical aggregate data on visitors, such as time of day and Web browser type. Such information may be shared with advertisers to determine their advertising effectiveness.
Please visit our Privacy Policy for more information.
Advertisers
The AIMI websites may contain advertisements of third parties. The inclusion of advertisements on the AIMI websites does not imply endorsement of the advertised products or services by AIMI. AIMI shall not be responsible for any loss or damage of any kind incurred as a result of the presence of such advertisements on the AIMI websites. Further, AIMI shall not be responsible or liable for the statements or conduct of any third party advertisers appearing on the AIMI websites. You shall be solely responsible for any correspondence or transactions you have with any third party advertisers.
Links to Third Party Websites
The AIMI websites may provide links (including any link through an on-line banner advertisement) to other sites on the Internet for your convenience. These other sites are maintained by third parties over which AIMI exercises no control. The appearance of any such third party links is not intended to endorse any particular company or product. If you decide to access any of the third party sites linked to the AIMI websites, you do so entirely at your own risk.
Advertising Principles
These principles are applied by the AIMI to ensure adherence to the highest ethical standards of advertising and to determine the eligibility of products and services for advertising on the AIMI websites.
The appearance of advertising on the AIMI websites is neither a guarantee nor an endorsement by the AIMI of the product, service, or company or the claims made for the product in such advertising. The fact that an advertisement for a product, service, or company has appeared on the AIMI websites shall not be referred to in collateral advertising.
As a matter of policy, the AIMI will sell advertising space on its websites when the inclusion of advertising does not interfere with the mission or objectives of the AIMI or its publications.
To maintain the integrity of the AIMI websites, advertising (i.e., promotional material, advertising representatives, companies, or manufacturers) cannot influence editorial decisions or editorial content. Decisions to sell advertising space are made independently of and without information pertinent to specific editorial content. The AIMI websites’ advertising sales representatives have no prior knowledge of specific editorial content before it is published including all content posted on the AIMI website.
The AIMI, in its sole discretion, retains the right to decline any submitted advertisement or to discontinue posting of any advertisement previously accepted.
Advertising
1. Digital advertising may be placed on the AIMI website.
2. Digital advertisements must be readily distinguishable from editorial content. The word “advertisement” must be placed adjacent to the advertising image.
3. Digital advertisements may appear as fixed banners or as animated advertisements.
4. Digital advertisements that are fixed in relation to the viewer’s screen or that rotate should be placed to ensure that juxtaposition will not occur as screen content changes.
5. Digital banner advertisements should be limited to no more than 2 advertisements per screen view.
6. The AIMI logo may not appear on commercial websites as a logo or in any other form without prior written approval by the individuals responsible for the respective areas within AIMI.
7. Advertisements may link to additional promotional content that resides on the AIMI website.
8. Advertisements may link off-site to a commercial website, provided that the viewer is clearly informed by the word “advertisement” adjacent to the image or link.
9. The AIMI will not link to Web sites that frame the AIMI website content without express permission of the AIMI; prevent the viewer from returning to the AIMI website or other previously viewed screens, such as by disabling the viewer’s “back” button; or redirect the viewer to a website the viewer did not intend to visit.
10. The AIMI reserves the right to not link to or to remove links to other websites.